Core Tasks:

• Upload and manage digital ad campaigns for Meta
• Focusing on Lead campaigns, plus traffic/awareness as needed
• Work with creative and copy departments to pull in necessary content for ads
• Monitor analytics and adjust according to client direction / parameters
• Perform regular reporting on campaign effectiveness
• Generate and track UTMs across campaigns
• Templated reporting and dashboarding on campaign results
• Test and validate new strategies and approaches with client direction
• Assist with the development of new ad channels

Must Have:

• 2+ years of Meta ads experience, including relevant Meta certifications.
• Experience implementing more than 100 monthly campaigns
• Experience building Lead Gen campaigns and Facebook Lead Forms
• Basic Knowledge of Google and Microsoft for sourcing creative/copy content, forms, and project tracking
• Experience generating copywriting for ad campaigns.
• Understanding of best practices for Meta and ad placements.
• Familiarity with Slack and Outlook for internal comms
• Basic experience with analytics tools (intermediate Excel / Sheets)
• Basic understanding of Pixel/Conversions AI implementation
• Great written and verbal English communication skills

Nice to Have:

• Notion experience for team admin and project tracking
• Familiarity with Monday
• Familiarity with Hubspot
• Familiarity with Canva
• 1+ years of TikTok and/or LinkedIn ads platform experience