We’re currently seeking a Marketing Analyst to join us. You’ll join a dynamic team of engineers, sales people, marketers, administrators, designers, assemblers, chemists, web developers, accountants, analysts, programmers and many more. Globally we are united by our shared values that drive our culture. We want to be an employer where you make our difference.

At Watson Marlow Fluid Technology Solutions you face different challenges every single day. You are empowered to dream bigger and work smarter. You have time to live your life outside of your job.

We offer a full induction with training and ongoing support for all our systems and products. Along with this you’ll gain access to SSE academy where you can upskill and develop at your own pace.

Watson Marlow Fluid Technology Solutions is an SSE PLC Group company ( SSE (London Stock Exchange - FTSE 50) is a manufacturer of engineered solutions, employing 8500 people across 130+ operating units globally. We offer a range of fluid handling solutions across the biotech and industrial markets.

This role will focus on:

Working as part of a regional team of marketing professionals focused on executing trade shows, lead development, the successful candidate will be responsible for: collecting, qualifying and properly distributing leads to sales managers; sourcing, organizing and maintaining marketing data lists for use in digital marketing campaigns; managing all printed marketing collateral; assisting with the optimization of local websites and acting as the first point of contact for Latam Spanish speaking countries marketing related requests from sales teams.

This role requires an enthusiastic and motivated self-starter with exceptional verbal and written communication skills coupled with exemplary attention to detail. The ability to actively engage with customers to understand their needs is essential. Experience managing all aspects of trade shows is required. Must be highly proficient with Microsoft Office and basic knowledge of CRM is highly appreciated. Digital Marketing and graphic design tools experience are a plus. Written and spoken English for effective communication is also required. Occasional travel within the Latam region will be required.

Strong communication, interpersonal and organizational skills are required. The candidate must be able to effectively multi-task and manage projects while ensuring daily tasks are accomplished. Crucially, the candidate must be able to exhibit a positive attitude when dealing with Watson-Marlow’s marketing group.

What you’ll be doing

• Organize booth’s layout and graphic visual according to WM guidelines.
• Coordinate logistic and data leads collection.
• Ensure corporate assets are delivered on-time and on-budget.

CRM Sales and Marketing

• Pre-qualifies leads from the various sources and forward to the appropriate channel partners.
• Maintains data viability ensuring accuracy.
• Organize the collection and upload data lists of trade shows and other events.
• Coordinate email marketing campaigns according to the current guidelines.

Marketing collateral

• Quotes and orders all local marketing collateral (brochures, promotional gifts and others) and maintains accurate and sustainable inventory.
• Ensures translation revision compliance of literature (brochures, datasheets and other documents).
• Manages these expenses to comply with overall marketing budget guidelines.

Digital Marketing

• Manage and monitor social media local pages (Spanish countries).
• Website optimization – local assistance (language) for website and search engine optimization (SEO and PPC ads).
• Ensures the correct translation and the appropriate use of all Marketing content.
• Ensure proper brand management across digital platforms (website, directories, digital documents, etc.).

Reporting

• Monthly digital marketing main metrics (social media, PPC and leads).

To be successful in this role, you will need:

• School Graduate +3 years of related experience in marketing, customer service or inside sales.
• Written and spoken Spanish and English for effective communication.
• Portuguese written and spoken is a plus.
• Superlative organizational skills.
• Excellent verbal and written skills.
• Excellent communication skills.
• Strong time management skills.
• Good listening skills to understand what is important to a representative.
• Strong expertise with Microsoft Office (including Microsoft 365 apps). Basic knowledge of CRM and digital marketing tools, and graphic design tools expertise is a plus.
• Must continue to grow with existing technology in an effort to become increasingly more efficient.
• Excellent verbal and written skills.
• Agile and creative work ethic.
• Organized and methodical.
• Pro-active and able to take the initiative.
• Responds well under pressure.

As a growing and ambitious organization with a presence in over 60 global locations and across multiple markets, we can offer you the working environment and support needed to be successful. We are committed to achieving workforce diversity and creating an inclusive working environment. We welcome all applications irrespective of social and cultural background, age, gender, disability, sexual orientation, or religious belief.

About Watson-Marlow

Every day, we help companies across the globe to be more efficient and sustainable. Watson-Marlow Fluid Technology Solutions (WMFTS) is the world leader in niche peristaltic pumps and associated fluid path technologies. Comprising ten established brands, each with their area of expertise, but together offering our customers unrivalled solutions for their pumping and fluid transfer applications. Together with our colleagues across Spirax-Sarco Engineering plc, we are proud to be a FTSE 50 company.